Last Tuesday new bag label Ruigrok van der Werven launched at The Hoxton Hotel. The bags are designed and conceptualized in The Netherlands by Denise Ruigrok van der Werven (1989) and hand made in Italy. With her luxurious yet affordable handbags, RvdW is definitely a brand to watch!
Denise studied at the Graphic Lyceum in Rotterdam and Artemis Styling Academy in Amsterdam. Since 2014 she works as a freelance fashion stylist, but after a while decided to follow her dream to design her own bag brand. From the design of the bag to the concept and styling of the shoot and PR and sales; Denise does everything by herself! I admire her eye for perfection and entrepreneurship and am drooling over her beautiful bags!
The collection consists of luxury bags with a minimal design, executed in vegetable tanned leather. All items are modest yet striking because of the luxurious materials and extraordinary details. The knotted handles, graphic lining and lack of hard wear are her signature. You’ll find no ‘in your face’ logo’s or flashy colours; the bags are elegant and timeless in plain beige, black, grey and some soft ping and dark green.