After the collaboration with Hema (remember those rookworsten shirts?) Dutch collective MOAM presented the fastest multi-disciplinary exhibition ever held in the Netherlands: Generation 2015. The event took place at the Looiersgracht in Amsterdam last wednesday and only lasted three hours. It claimed to be the unpolished reflection of the creative zeitgeist of the year 2015. The unique pop-up exhibition functions as a platform for young creatives such as fashion designers, photographers, 3-D artists, graphic designers, illustrators, performing artists, filmmakers and even product researchers. MOAM founder and creative director Martijn Nekoui selected 26 most promising creatives from A to Z. And of course, not to forget, Stijlmeisje’s own Sella Molenaar was teamed up with Marc O’Polo as the letter X and was given three hours to drew her personal view on Generation 2015 on the spot. Each participant was connected to the alphabet by taking the first letter of their last name. The only requirement for their works was that the letter had to be their source of inspiration. The works have to reflect their own views and personality, their so called GEN or DNA.
At 18:30, only thirty minutes after the start of the exhibition, a large number of young people is waiting in line at the Looiersgracht. The location can only fit 400 people, but there are far more people who want to be part of this rapid event. The short period of time the exhibition lasted was also a reflection on the new generation, where speed is a way of life and three hours can feel like an eternity.
Martijn Nekoui wanted to show that there are far more creatives and disciplines beyond fashion and to display a multidisciplinary view on contemporary art. Although the exhibition starts with menswear designer Gino Anthonisse, with an ode to the checkered suit, and also finishes with a fashion designer, there is a big diversity in the works shown.
Looking at the exhibition it becomes clear that, in contrary to the crowd that is mainly a homogeneous reflection of the young and fast generation of 2015 itself, there is no general
The exhibited works are really diverse in style, as well as material and the treatment of the subjectmatter. Some artists seem to take the assignment of the use of the given letter pretty loosely, where others taken their ABC’s very literal. One of the latter is Milou van Esch, who made a dress inspired by 3-D drawings of the letter E. Roland Cos and Roos Laan both have two very interesting views on the necessity and substitutability of single characters in the alphabet. Cos emphasizes that the C has no own sound, “but that of a S or a K whenever it goddamn pleases him”.
In my opinion, one of the most fascinating works was a series of vases made out of expired meat by Isaac Monté. His Meat marble looks pale and translucent and has no visible reference to any flesh at all. The with laboratory technique treated meat vases slowly melted during the evening. Teresa van Dongen also combined design with science. Her Damp combines a lamp and humidifier in one. It converts energy from the halogen lamp into vapor.
The purity and tranquility of the bended photographs of Gabi van Ingen show a completely different style within the exhibition. The calm beauty of the landscapes combined with abstract forms and lines reflect a deep feeling of isolation. A big contrast to the huddled and hastily crowd at the Looiersgracht.
Probably the most watched and discussed piece of the exhibition was the video instillation of filmmaker Vincent Boy Kars. In his Video KUT (Cunt) 5 young guys, raised in this digital zeitgeist flooded with porn, are being asked how many real and digital cunts they have seen in their life. A lot of eyebrows are being raised when the number 10.000 has being said. The film proved to be a real conversation starter.
Although the diversity of the shown work, the exhibition didn’t completely had a lack of cohesion. The photographs, sculptures or other artpieces were swift reflections on personal views and the DNA of the creative talents according to Nekoui.
Here is my fleet ABC of MOAM’s Generation 2015:
Anthonisse, Gino / Bauer, Kevin / Cos, Roland / Dongen, Teresa van / Esch, Milou van / Forrer, Sarah / Griffioen, Danny / Hoek, Judith van den / Ingen, Gabi van / Jacobs, Carlijn / Kars, Vincent Boy / Laan, Roos / Monté, Isaac / Nagel, Leslie / Orlikowska, Anna / Puipaité, Marija / Quint, Manouk / Rossen, Wessel / Strikwerda, Jesse / Tangelder, Linde Freya / Uytenbroek, Jess / Vries, Mandy Vera de / Wang, Wendy / Molenaar, Sella for X Marc O’Polo / Yoshikawa, Aime / Zalinge, Tess van